26-Point at the Mulberry Tree but Curse the Locust Tree

Point at the Mulberry Tree but Curse the Locust Tree

Convey your intentions and opinions indirectly.

២៦. ចង្អុលផ្លែជេរផ្កា

1. សុភាសិតចិនបានលើកឡើងថា សម្លាប់កូនមាន់ដើម្បីគម្រាមសត្វស្វា។ យុទ្ធសាស្ត្រមួយនេះត្រូវបានគេទទួលស្គាល់ថាជាការព្រមានដោយប្រយោល។នៅក្នុងសៀវភៅ យុទ្ធសាស្ត្រ ៣៦ បានពន្យល់ថា ទោះបីជាអ្នកខ្លាំងក៏ដោយ តាមរយៈការប្រើប្រាស់ការ       គម្រាមគំហែងជំនួសដោយការវាយប្រហារដោយផ្ទាល់វាពិតជាមានភាពប្រសើរ និង ធ្វើបានដោយងាយ។ ចំណុចសំខាន់នៃយុទ្ធសាស្ត្រមួយនេះ​ យើងត្រូវតែប្រើប្រាស់ការព្រមាន គម្រាមគំហែងជំនួសការវាយប្រហារដោយផ្ទាល់។ ដោយវិន័យឲ្យអ្នកដទៃដើម្បីបង្ហាញថាជា  វិន័យផ្ទាល់ខ្លួន។ជាក់ស្តែង នៅក្នុងឆ្នាំ ១៩៨៣ សហរដ្ឋអាមេរិចបានវាយប្រហារ ហ្គ្រេនណាដា តាមរយៈការផ្ញើសញ្ញាដ៏ខ្លាំងមួយទៅប្រទេស នីការ៉ាគួ និង គូបា។  នៅក្នុងយុទ្ធសាស្ត្រមួយនេះ យើងត្រូវនិយាយរឿងរ៉ាវអ្វីមួយ ប៉ុន្តែយើងចង់សម្តៅទៅអ្វីផ្សេង ដូច្នេះសត្រូវរបស់អ្នកមិនអាចយល់ពីគម្រោងរបស់អ្នកបាននោះទេ។យើងអាចវាយប្រហារដោយសម្ងាត់ និង វានាំយើងឆ្ពោះទៅរកភាពជោគជ័យ។

กลยุทธ์ที่ 26 ชี้ต้นหม่อนด่าต้นไหว

กลยุทธ์ชี้ต้นหม่อนด่าต้นไหว หรือ จวื่อซ่างม่าไหว (อังกฤษ: Point at the mulberry tree while cursing the locust tree; จีนตัวย่อ: 指桑骂槐; จีนตัวเต็ม: 指桑罵槐; พินอิน: Zhǐ sāng mà huái) เป็นกลยุทธ์ที่มีความหมายถึงเมื่อฝ่ายที่มีความเข้มแข็งมากกว่า หรือแคว้นที่มีกองกำลังทหารภายใต้สังกัดมากมาย ข่มเหงรังแกแคว้นเล็กหรือผู้ที่มีกำลังทหารน้อยกว่า ควรที่จะใช้วิธีการตักเตือนให้เกิดความเกรงกลัวและยำเกรง แม้นหากแสดงความเข้มแข็งให้ได้ประจักษ์ ก็จักได้รับความสนับสนุนจากผู้ที่อ่อนแอกว่า ถ้าหาญกล้าใช้ความรุนแรง ก็จักได้รับความยอมรับนับถือจากผู้ที่อ่อนแอกว่า คัมภีร์อี้จิงกล่าวว่า "แกร่งจึงต้อนรับ เสี่ยงจึงยอมสยบ นี่ถือหนทางปกครองแผ่นดินราษฏรจึงขึ้นต่อ" ตัวอย่างการนำเอากลยุทธ์ชี้ต้นหม่อนด่าต้นไหวไปใช้ได้แก่สุมาอี้ที่บุกเข้าควบคุมตัวของครอบครัวโจซองภายหลังจากที่ลิดรอนอำนาจของสุมาอี้เพียงเพื่อหวังในตำแหน่งอุปราช

26. Point at the mulberry only to curse the locust

To the person who can carry it off, clearly telling an opponent his strategic mistakes and promising to exploit them and defeat the opponent is one way to win. Clear and forceful guarantees that the choice to go to war with you will be costly and painful for the other side can work, but mere threatening and storming will not work.

Some leaders take this stratagem a step further and "make an example" of a front man from the other side. Most of us have probably read accounts of soft drink companies who drag a lunch counter operator to court for trademark violation because the small businessman had signs for Coca Cola or a similar drink in the store window but did not actually serve Coca Cola (or the advertised drink). We're amazed at the trouble they take to haul such a minor moneymaker to court, but the effect is to subdue other, would-be trademark violators. This is an example of the use of pointing at the mulbery to curse the locust strategy.

Of course, the strategy can backfire, as was illustrated when McDonald's started writing letters and notifications to small food services in Europe. They told one lunch counter with the McDonald's name to lose the name, even though it was the name of the person who owned the business. The golden arches company suffered a setback when the head of the McDonald clan in Scotland opened a sham restaurant with his name on it. He notified McDonald's that he would be gracious enough not to sue them for using his name without permission (and his claim to having had the name first was certainly easily verifiable by generations of the McDonald clan). Further, he let it be known to McD's and all others that his family insignia was two golden balls. As far as I know, the American McDonald's did not reply, nor did they sue him.