17-Toss out a Brick to Attract a piece of Jade

Toss out a Brick to Attract a piece of Jade

 Toss out a Brick to Attract Jade (RM)

Trade something of minor value for something of major value.

១៧. បោះថ្មទាក់យកគុជ

1. បើយើងនិយាយពីថ្ម វាមានន័យសម្តៅលើអ្វីដែលមិនមានប្រយោជន៍ ចំណែកគុជមាន​ន័យស​ម្តៅលើរបស់អ្វីមួយដែលមានប្រយោជន៍។យើងប្រើប្រាស់អ្វីមួយដែលមិនសូវមានប្រយោជន៍ដើម្បីធ្វើជានុយក្នុងការទាក់យកត្រីមួយដ៏ធំ និង មានប្រយោជន៍ច្រើនត្រឡប់មកវិញ។យើងគ្រាន់តែប្រើប្រាស់របស់អ្វីមួយដែលមិនសូវមានប្រយោជន៍ធ្វើជាគ្រឿងទាក់ចិត្តក្នុងគោលបំណងទាញយករបស់ធំ។យើងប្រើប្រាស់របស់ដែលមិនមានតម្លៃក្នុងគោលបំណងបង្អាក់ដំណើរសត្រូវ និង សងទ្រព្យសម្បតិ្តដ៏មានតម្លៃរបស់សត្រូវ។ ប្រើប្រាស់គំនិតដែលមិនមានប្រយោជន៍ដើម្បីទាញយកគំនិតដែលមានប្រយោជន៍។ ជាឧទាហរណ៍ជាក់ស្តែងនៅក្នុងអាជីវកម្មលក់ដូរ យើងគ្រាន់តែប្រើប្រាស់ខណ្ឌបណ្ណផ្សព្វផ្សាយតែមួយសន្លឹក ក្នុងគោលបំណងទាក់ទាញការលក់របស់គេបាន។នៅក្នុង​យុទ្ធសាស្ត្រមួយនេះ យើងត្រូវបោកបញ្ឆោតសត្រូវរបស់យើងដើម្បីឲ្យធ្លាក់ចូលក្នុងអន្ទាក់របស់យើង។ បើនៅក្នុងសម័យសង្គ្រាម យើងប្រើប្រាស់អន្ទាក់ដើម្បីទទួលយកផលប្រយោជន៍ និង អន្ទាក់នោះត្រូវបានគេប្រើប្រាស់ក្នុងរូបភាពជារបៀបអាសអាភាស ទ្រព្យសម្បតិ្ត និង អំណាច។

กลยุทธ์ที่ 17 โยนกระเบื้องล่อหยก

กลยุทธ์โยนกระเบื้องล่อหยก หรือ เพาจวนอิ่วอวี้ (อังกฤษ: Tossing out a brick to get a jade gem; จีนตัวย่อ: 抛砖引玉; จีนตัวเต็ม: 拋磚引玉; พินอิน: Pāo zhuān yǐn yù) เป็นกลยุทธ์ที่มีความหมายถึงการใช้สิ่งใดที่มีความคล้ายคลึงกันในการหลอกล่อศัตรู ให้ศัตรูเกิดความสับสนและต้องกลอุบายแตกพ่ายไป การใช้กลยุทธ์โยนกระเบื้องล่อหยกนี้ เป็นกลยุทธ์ที่กำหนดขึ้นตามสภาพรูปธรรมของศัตรู ในยามทำศึกสงครามเมื่อได้รบพุ่งกับศัตรู แม่ทัพหรือขุนศึกฝ่ายตรงข้ามมีแต่ความโง่เง่า มิรู้จักการพลิกแพลงกลยุทธ์ในเชิงรบ จักหลอกล่อด้วยผลประโยชน์ อำนาจวาสนา ถ้าศัตรูหลงในลาภยศต่าง ๆ มิรู้ผลร้าย ขาดการไตร่ตรองใคร่ครวญในกลอุบาย ก็สามารถลอบซุ่มทหารโจมตีเอาชนะมาเป็นของตนได้โดยง่าย ตัวอย่างการนำเอากลยุทธ์โยนกระเบื้องล่อหยกไปใช้ได้แก่จูกัดเหลียงที่พึงพอใจฝีมือเกียงอุยจึงอยากได้ตัวไว้ จึงยอมเสียแฮหัวหลิมซึ่งมีตำแหน่งเป็นถึงบุตรเขยของโจยอยเพียงเพื่อให้ได้มาซึ่งนายทหารที่มีสติปัญญาเป็นเลิศ

17. Hold out a brick to attract a gem

In the great Drugstore Wars of the 1980's, entrepreneurs built up inventory and services. But the competition was equal across the board. One chain of stores broke the deadlock by offering blood pressure machines in their stores. Customers could wander in, sit at the machine with their arm in the automated cuff, and have their blood pressure taken for free. No hassle, no pressure to buy anything, no charge for the service. Each machine was placed back in the pharmacy section so the customers walked the length of the store to get to the machine.

Equipping each store with an automated blood pressure machine required an investment, but it turned casual customers into consistent customers. Thousands and thousands of people suffer from high blood pressure, and the handy, free reading prompted them to use this certain drug store chain whenever they needed any of the items stocked there. They could pick up what they needed and check their blood pressure. Thus, the outlay of a few thousand dollars per store, with maintenance of a few hundred dollars every year, returned thousands of dollars more in revenue and profit.

So, by tossing out a bait that cost relatively little, the drug store chain hauled in a lot of profit in return. It surely worked, because these days, no matter what drugstore you're in, chances are good that you'll find a blood pressure machine along a back wall.